Show simple item record

dc.contributor.authorMehta, Kaye Phillips
dc.contributor.authorCoveney, John David
dc.contributor.authorWard, Paul Russell
dc.contributor.authorMagarey, Anthea Margaret
dc.contributor.authorSpurrier, Nicola Jane
dc.contributor.authorUdell, Tuesday Melissa
dc.date.accessioned2013-01-11T01:14:02Z
dc.date.available2013-01-11T01:14:02Z
dc.date.issued2010
dc.identifier.citationMehta, K.P., Coveney, J.D., Ward, P.R., Magarey, A.M., Spurrier, N.J., & Udell, T.M., 2010. Australian children's views about food advertising on television. Appetite, 55(1), 49-55.en
dc.identifier.issn0195-6663
dc.identifier.urihttp://hdl.handle.net/2328/26568
dc.description.abstractThis study explored children's views about food advertising on television in the light of recent public interest in childhood obesity and obesogenic environments. Thirty-seven children, aged between 8 and 11 years, discussed their perceptions of food advertising in focus groups. The children engaged as consumers of advertising, noticing technical aspects, and expressing their likes and dislikes of particular techniques. While they understood the persuasive intent of advertising, they nevertheless desired products and made purchase requests. They particularly desired energy-dense nutrient-poor foods. The children demonstrated sophisticated levels of advertising literacy through their articulation of problems such as deception, impacts on children's health and wellbeing, and family conflict. They revealed themselves as sentient beings, with the capacity to react, respond and reflect on their experience of advertising. This study makes a contribution to research on consumer socialisation by introducing the perspective of Australian children. As stakeholders in the childhood obesity problem, the views of children should also be of interest to health policymakers.en
dc.language.isoen
dc.publisherElsevieren
dc.subjectPublic healthen
dc.subjectFooden
dc.subjectAdvertisingen
dc.subjectAustraliaen
dc.subjectChildrenen
dc.titleAustralian children's views about food advertising on televisionen
dc.typeArticleen
dc.rights.licenseIn Copyright
local.contributor.authorOrcidLookupCoveney, John David: https://orcid.org/0000-0001-8237-0248en_US
local.contributor.authorOrcidLookupMagarey, Anthea Margaret: https://orcid.org/0000-0002-1214-2124en_US
local.contributor.authorOrcidLookupMehta, Kaye Phillips: https://orcid.org/0000-0002-8676-7733en_US
local.contributor.authorOrcidLookupWard, Paul Russell: https://orcid.org/0000-0002-5559-9714en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record